Capture two silver awards for TV and online commercials
GLASTONBURY, CONN./July 14, 2020 – Cronin and Amica Mutual Insurance Company captured top honors at the 41th Annual Telly Awards, recognizing excellence in video and television across all screens. The long-time agency/client duo won Silver Awards for a television campaign and online video campaign.
Each campaign showcased Amica’s 113-year heritage of providing an extraordinary experience to its policyholders with emotional storytelling that was not only relevant for Amica, but unique and different from most other brand advertising. In the “Emotional Journey” TV campaign and the “Great Experiences” online video campaign, the magic and emotion of life’s most special moments connected viewers to the promise of the extraordinary experience they can expect when choosing Amica as their insurance provider. Both spots debuted in 2019.
“Amica is a special brand and we take great pride in telling their amazing story,” said Steve Wolfberg, Cronin’s Chief Creative & Growth Officer. “It’s an honor to be recognized among some of the most respected agencies, production companies and television companies in the world.”
“It’s extremely rewarding to earn recognition for the strategic and creative efforts behind this excellent work,” said Jim Bussiere, Amica’s Senior Vice President of Marketing. “The partnership we share with Cronin is a true collaboration. The team helped us articulate what our policyholders regularly tell us about insuring with Amica and convey that sentiment, which is rooted in Amica’s sincere care and regard for its policyholders.”
Founded in 1979, the Telly Awards showcase the best work created within television and across video for all screens and is judged by the Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology. Annually, the Telly Awards receive more than 12,000 entries from all 50 states and across five continents.
Based just outside Hartford, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. The agency was named the “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal. For additional information, visit www.cronin-co.com.
Amica is the longest-standing mutual insurer of automobiles in the U.S. A direct writer, Amica also offers home, life, marine and umbrella insurance, as well as annuities. Founded on the principles of outstanding service Amica creates peace of mind and build enduring relationships with its customers. That mission is shared and supported by thousands of employees across the country. For more information, visit www.amica.com.