Cronin and Governor’s office debut COVID vigilance campaign

Oct 20, 2020

Statewide initiative encourages Connecticut residents to “Keep it up. We’ve come too far to go back.”

GLASTONBURY, CONN. / Oct. 20, 2020 – Cronin and Off Leash Studios, its visual content company, are continuing their work with Governor Ned Lamont through a statewide campaign, which debuted late September, encouraging Connecticut residents to stay vigilant in the fight against COVID-19.

The campaign, which consists of television, radio, outdoor and social media, thanks residents for doing their part to keep Connecticut safe and healthy and congratulates them for having one of lowest COVID rates in the nation. It also encourages them to “Keep it Up, Connecticut — because we’ve come too far to go back.”

Cronin’s partnership with the Governor and his team began in March with a TV spot filmed in Cronin’s socially distanced studio telling people to wear masks, wash hands and remain socially distant.

Additionally, Cronin and Off Leash Studios created TV spots featuring Connecticut celebrities encouraging COVID-safe behavior; TV, radio and outdoor media to get people to sign up for COVID Text Alerts; online media targeting people traveling from “hot spot” states; social media targeted at millennials (the group showing the largest increase in COVID cases), as well as social media messages for college students returning to Connecticut schools.

“It’s extremely rewarding to be a part of this effort,” said Steve Wolfberg, Cronin’s Chief Creative & Growth Officer.  “We’d like to extend our gratitude to Governor Lamont and his team for the crucial work they’re doing to keep Connecticut residents safe and healthy – and for trusting Cronin and Off Leash Studios to be their partners in this vital initiative.”

“We’re proud of how far we’ve come,” said Max Reiss, Director of Communications for Governor Lamont.  “The Cronin team has helped us articulate the importance of continued vigilance in the fight against COVID-19.”

About Cronin

Based just outside Hartford, Cronin is a digitally driven, results-focused marketing agency that’s propelled by technology, steeped in creativity and rooted in truth. The agency’s capabilities include: strategy and analytics; advertising; content development; media planning, buying and optimization; digital services; public relations; social media; direct marketing; and research. The agency was named the “Top Shop” in Connecticut by AdWeek Magazine, “Top Workplace” by the Hartford Courant three years in a row, and was declared the “Best Advertising Agency” and “Best Public Relations Firm” by the Hartford Business Journal. For additional information, visit

About Off Leash

Off Leash Studios is a visual content company launched by Cronin in August of 2018. Off Leash specializes in video production, graphics & animation and photography.  For more information, visit and follow us on Instagram.


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