GLASTONBURY, CT /June 22, 2022 – Cronin, a leading full-service national marketing agency, has joined AMIN Worldwide, a global alliance of more than 50 independent agencies across the Americas, Europe, the Middle East and Asia Pacific. The alliance will enable Cronin to better serve global brands.
“We’re proud to be associated with a collection of like-minded agencies,” said Agency President Mark Demuro. “Through the network, we have at our disposal the resources and power of a big agency while maintaining the independence and values of a small one. We believe this will enable us to better serve our clients and help them achieve their business goals.”
The AMIN partnership provides Cronin with the ability to collaborate with some of the best independent agencies in the world, as well as gain access to global and local industry insights and expertise, data on emerging trends, staff training, and additional resources.
“We continually look for ways to grow our network of resources and more fully support our clients,” said Mia Walters, Chief Operations Officer. “The AMIN partnership affords opportunities to collaborate with network partners – extending our reach and capabilities – while also affording opportunities to hone skills and ideate around emerging trends that impact our business.”
AMIN conducts a rigorous vetting process prior to inviting an agency to join the network. Agencies must be full service, independently owned, and meet the required size and tenure thresholds. Additional criteria include agencies’ ability to deliver powerful local insight, demonstrate market-leading creative and show results-driven work. Cronin is the only New England partner in the group.
The Advertising & Marketing Independent Network (AMIN) Worldwide is an alliance of 50+ independent marketing firms across the Americas, Europe, Africa, the Middle East, Australia and Asia. Since 1932, AMIN has been providing award-winning solutions at greater value. The network increases the reach of members and clients through industry expertise, global market insight and knowledge of emerging trends. AMIN member agencies are independently owned, but collaborate to meet challenges, from connecting with new clients and growing into global markets, to building stronger brands and giving access to local insights. For AMIN Worldwide partners and locations: www.aminworldwide.com.
Based in Glastonbury, Cronin is a full-service, fully independent marketing communications agency. The agency’s capabilities include: branding; consumer insights; omni-channel communications; media planning, buying & management; customer experience; consumer research; content strategy and creation; marketing analytics; creative concepting & design; digital & traditional advertising; digital experience & design; video, animation & photography; performance marketing; marketing automation & CRM; web & mobile development; SEO; public relations; and social media. Cronin is a member of AMIN Worldwide and the Public Relations Society of America, and is a Premier Google Partner. Follow us on Facebook, Twitter, Instagram, and LinkedIn.