GLASTONBURY, CT /May 17, 2022 – Cronin, a leading full-service national marketing agency, captured several honors at the 39th Annual Healthcare Advertising Awards. The agency secured one bronze and two merit awards for Dartmouth Health, New Hampshire’s only academic health system.
“The past two years have been extremely challenging for healthcare providers and systems. We are incredibly proud to have been able to help Dartmouth Health educate and empower the communities they serve,” said Sean Folan, Senior Vice President, Cronin Health. “It’s an honor to be acknowledged by the largest healthcare advertising awards and we’re proud to be among this year’s winners.”
Cronin won a Bronze Award in the category of Vaccination Promotion for “Hope Inside,” a campaign created to educate and increase vaccinations among consumers in New Hampshire and Vermont weary of getting the COVID-19 vaccination. This work also captured a Merit Award in the COVID Marketing Campaign category. During the campaign, Vermont was the national leader in vaccination rates and New Hampshire ranked 8th in the country.
A Merit Award was also secured by Cronin for a recruitment campaign for the Visiting Nurse and Hospice for Vermont and New Hampshire. With staff shortages impacting the entire industry, this campaign was created to increase current employee engagement while driving application entries for new staff. The campaign drove an increase of more than 30% in application interest.
The Healthcare Advertising Awards is the oldest, largest and most well-renowned healthcare advertising competition. This year, over 4,300 entries were submitted and 1,100 awards presented. Entries are reviewed based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.
Based in Glastonbury, Cronin is a full-service, fully independent marketing communications agency. The agency’s capabilities include: branding; consumer insights; omni-channel communications; media planning, buying & management; customer experience; consumer research; content strategy and creation; marketing analytics; creative concepting & design; digital & traditional advertising; digital experience & design; video, animation & photography; performance marketing; marketing automation & CRM; web & mobile development; SEO; public relations; and social media. Cronin is a member of the American Association of Advertising Agencies, Public Relations Society of America, and is a Premier Google Partner. Follow us on Facebook, Twitter, Instagram, and LinkedIn.