How do you increase sales leads and conversions in a highly competitive category? Quality sales leads are the lifeblood of Amica’s business, and digital display advertising plays a key role in the equation. Cronin amplified digital lead quality by building a lifetime value scoring model that created lookalike audiences of Amica’s highest quality customers using first-party customer and prospect databases. This cookie-independent targeting technique drove improved quality, campaign efficiency and lead volume.
Results:
Significantly increased number and quality of digital leads.
Campaign cost and efficiencies remained consistent, driving stronger ROI.
