When your client protects the lives of people in their community through life-changing health services, you’re inspired to create a website that’s equally impactful. We modernized the CHD story in an emotionally powerful way that resonates with people in need of care. Using authentic storytelling and a compelling photography style, the website design captures the humanity of the powerful work CHD does. And we delivered a human-centered approach for communications that extended into social channels, print, and advertising.
Results:
Strong post launch on-site website survey and contact inquiries validated that messaging and site structure meet the user and business needs.
Award-winning: Recognized with a Healthcare Advertising Award, the largest and most widely respected healthcare advertising competition.