Dartmouth Health is the largest health system in New Hampshire and Eastern Vermont. They have a storied history of academic excellence and medical innovation, including their partnership with Dartmouth and the Geisel School of Medicine. As their number of locations and depth of expertise grew and spread over time, they needed to pull all the parts together in a unifying way. It was time to let everyone know about the high level of care that Dartmouth Health provides.
We aimed to show the region that the very best medical care is available right here, close to home. It’s available across a system of hospitals, clinics and health centers. Delivered by doctors, nurses and staff who could work anywhere in the country. Who’ve earned national accolades for their work in cancer, orthopaedics and heart health. Our campaign centered on personal triumph and how great healthcare can help you do more of what matters most.
Cronin’s fully integrated campaign, delivered across virtually all media types, shows that Dartmouth Health’s combination of deep-rooted excellence and commitment to community can propel the people they care for beyond any obstacle. And that simply being the very best at healthcare isn’t good enough. You’ve got to be the best, where it matters most.
We’re measuring short– and long-term impact – from brand awareness and perceptions to business return on investment. Prior to campaign launch, our research revealed that people really loved our core message: 93% felt a personal connection to it, and 94% thought it makes Dartmouth Health stand out from other health organizations.