While today’s consumers have become increasingly self-reliant, they still feel unsure about their finances. Cronin leveraged this insight to create a powerful and differentiating brand story around how Liberty Bank gives consumers the confidence to unleash their inner financial rock star. The brand promise and tagline, “Find your confident place” served as a powerful foundation for integrated brand and product communications.
Results:
Distinguished brand in a category full of product parity
Successfully drove year-over-year increases in new households, new checking accounts and other key services
Maximized marketing funding by significantly decreasing online conversion costs
