Work Liberty Bank

Liberty Bank puts consumers in their confident place


While today’s consumers have become increasingly self-reliant, they still feel unsure about their finances. Cronin leveraged this insight to create a powerful and differentiating brand story around how Liberty Bank gives consumers the confidence to unleash their inner financial rock star. The brand promise and tagline, “Find your confident place” served as a powerful foundation for integrated brand and product communications.


Distinguished brand in a category full of product parity

Successfully drove year-over-year increases in new households, new checking accounts and other key services

Maximized marketing funding by significantly decreasing online conversion costs