With first-class mail volume on the decline, Quadient’s mailing solutions revenue with U.S. small businesses was in jeopardy. To drive the highest quality leads and maximize the marketing investment, Cronin initiated a powerful direct marketing lead generation campaign. It included a custom attribution tracking platform to provide a fully connected campaign view of prospects paths to conversion, and a new lens on how each marketing channel was contributing to driving leads.
Results, within six months of introducing the new attribution platform:
The investment delivered a triple digit return on investment.
Achieved significant performance gains including a lift in total annual program leads and program optimization savings.