Work State of Connecticut

From “Mask Up” to “Roll Up”


Two weeks after Governor Lamont declared a state of emergency for Connecticut, he was in our COVID-safe studio filming TV spots telling people to wear masks, wash hands and remain socially distant. In the 12+ months since, Cronin has partnered with the Governor to keep residents well-informed and safe through a fully integrated, multi-language, paid media marketing campaign, including TV, radio, OOH, online ads and hyper-targeted social media efforts. Whether we were encouraging residents to keep up their masks or roll up their sleeves, laser-focused messaging and speed to market was our remedy for this once-in-a-generation public health crisis.


Thanks in part to Cronin’s year-long effort to promote COVID-19 safety and awareness, Connecticut is the first state in the country with more than half of the 18 and up population fully vaccinated.

Award-winning: Recognized with a GOLD Healthcare Advertising Award, the largest and most widely respected healthcare advertising competition in the United States.