Work State of Connecticut

A message this important demanded an audience that big


To encourage Connecticut residents to get their COVID-19 vaccine when it’s their turn, Cronin (and our video content company Bonfire Productions) enlisted a “Dream Team” of Connecticut health experts to deliver the message of safety and efficacy. Filmed in our COVID-safe studio (with HEPA filters humming, masks worn by all except on-camera talent and everyone standing at least six feet apart), these PSAs were powerful in their simplicity and honesty. The campaign made its debut on Super Bowl Sunday, and continued to run across Connecticut media in radio, outdoor and digital executions.

Results from the year-long campaign: 

Thanks in part to Cronin’s year-long effort to promote COVID-19 safety and awareness, Connecticut is the first state in the country with more than half of the 18 and up population fully vaccinated.

Award-winning: Recognized with a GOLD Healthcare Advertising Award, the largest and most widely respected healthcare advertising competition in the United States.