With microbreweries popping up like dandelions, how do we help a start-up stand out? With a campaign that’s just as bold as the brew. The beer that Stubborn Beauty makes is in-your-face, and so the advertising had to be as well: bold, smart, fresh and funny, and so entertaining that you just have to share it with your friends. In crafting a personality for the brand, we channeled the owner-brewers: passionate guys with an irreverent sense of humor and a fierce pride in their product.
Results:
We helped spread the word as Stubborn Beauty went from a simple tasting room to a canning operation and coveted local brand.
Our designs grace Stubborn Beauty’s cans, bottles and in-brewery experience.
Also, we were paid in beer. What could be better than that?
