With the goal of recruiting both clinical and non-clinical staff, Cronin’s initial research helped shape powerful and personal messaging around opportunities for work and delivered a surge in high quality applicants to VNH. Not only were job searchers made aware of openings, but they saw the unique benefits that made applying worthwhile. Our digital recruiting campaign included Paid Social (Facebook/LinkedIn), Display (static banners and responsive display), driving towards a new, careers-focused microsite.
The campaign delivered strong results in a 4-month timeframe:
- Rate of applicant conversion 3x above industry benchmark
- 38% increase in application starts
- 5.7 million brand impressions