Work Visiting Nurse and Hospice for Vermont and New Hampshire

Delivering an increase in applicants and qualified candidates.

With the goal of recruiting both clinical and non-clinical staff, Cronin’s initial research helped shape powerful and personal messaging around opportunities for work and delivered a surge in high quality applicants to VNH. Not only were job searchers made aware of openings, but they saw the unique benefits that made applying worthwhile. ​Our digital recruiting campaign included Paid Social (Facebook/LinkedIn), Display (static banners and responsive display), driving towards a new, careers-focused microsite.



The campaign delivered strong results in a 4-month timeframe:

  • Rate of applicant conversion 3x above industry benchmark
  • 38% increase in application starts
  • 5.7 million brand impressions