MROI: The Marketing Marshmallow Test
There is a tremendous focus on measuring ROI/MROI for everything in the marketing, research, CX, and advertising sectors. Not a lot of discussion on when…
Doing good is good business
Corporate social responsibility (CSR) has long been heralded as a way for companies and brands to not only give back to their community and the…
The enduring power of trust
Lately, I’ve been thinking a lot about the power of trust. As we navigate our COVID-present world, client leadership and relationship cultivation have taken on…
Customer experience in turbulent times
I’ve been a knitter since my second son was born, in 2011 — but at no point did I have such a deep need to…
Cronin reopening
Cronin acted fast to protect the health and safety of our 70-person team, transitioning to remote work by mid-March. By May, it was clear that…
Cronin and Governor’s office debut COVID vigilance campaign
Statewide initiative encourages Connecticut residents to “Keep it up. We’ve come too far to go back.” GLASTONBURY, CONN. / Oct. 20, 2020 – Cronin and…
Cronin & Off Leash Studios win at Annual Ad Club CT Awards
Cronin and Off Leash Studios, its visual content company, captured nearly two dozen honors at the 65th Annual Ad Club CT Awards. GLASTONBURY, CONN. / Oct.…
Cronin & Amica win top honors at Telly Awards
Capture two silver awards for TV and online commercials GLASTONBURY, CONN./July 14, 2020 – Cronin and Amica Mutual Insurance Company captured top honors at the…
Cronin adds Dartmouth-Hitchchock Health and Dunkin’ to its client roster
Healthcare and restaurant expertise fuel agency growth GLASTONBURY, CONN./June 8, 2020 – Cronin, Connecticut’s largest independent full-service marketing agency, has acquired two new agency of…
Stopping the spread by spreading the word
At Cronin and Bonfire Productions, we don’t make masks. Or respirators. Or hand sanitizer. And you certainly don’t want us caring for sick patients. What…